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SBR Rubber Recycling: Casei Eco-System’s Industrial Transformation
Takes Center Stage at the 36th Edition of “Cantieri della Transizione Ecologica”
The XXXVI stage of the Ecological Transition Yards came to life yesterday inside our Molino dei Torti plant, transforming a normal working day into a moment of discussion, storytelling and appreciation of what happens daily among our production lines. Guests were welcomed since the morning in our spaces, where the tour of the plant began by accompanying them step by step through the departments: from the mixing of the recycled SBR granule to the pressing, curing and finishing stages, to the quality controls that define the reliability of our products.
The atmosphere, from the very first moments, was that of grand occasions. The guided tour allowed visitors to get a close look at the heart of the company, showing how the industrial processing of recycled rubber requires precision, investment, specialized skills and an organization that pays attention to every detail. The presence of journalists, photographers and TV crews added an extra level of interest, allowing them to enhance through images and interviews what often remains hidden behind the finished product.
Legambiente Interview with President Ciafani
Ecopneus interview with general manager Carnimeo
Casei Eco-System: Interview with CEO Ferramini
At the end of the pathway, the day continued with a press conference that featured speeches by Stefano Ciafani ( Legambiente National President), Giuseppina Carnimeo ( Ecopneus General Manager), Alice De Marco (Legambiente Piemonte and Valle d’Aosta President), Mario Campanella (Mayor of Molino dei Torti) and Marco Ferramini (Casei Eco-System Sole Director). A moment of dialogue that highlighted the value of the supply chain and the importance of industrial processing within the recycling pathway. The morning then ended with convivial refreshments, where comments, impressions and new ideas were interwoven, in a relaxed atmosphere that gave space for relationships.
Casei Eco-System and Its Role in the ELT Supply Chain
Casei Eco-System does not deal with the direct recovery of end-of-life tires, but with the next step: the transformation of the recycled SBR granule into technical products for numerous sectors. Our core business is rubber flooring, which is used in the world of sports – gyms, fitness centers, home gyms and school facilities – but also in playgrounds and recreational spaces, where safety and shock absorption are essential. Alongside these solutions, we are developing with great success the sector of non-slip mats for load securing, used in transportation and logistics to improve the stability of goods. Products dedicated to construction and infrastructure, which improve acoustic comfort and reduce vibrations and impacts, and applications for street furniture and safety, designed to make parks, walkways and public spaces more functional and resistant, complete the range. Each product is born from established and continuously developing industrial processes, rigorous quality controls and the experience of our team, all to combine sustainability, performance, competitiveness and reliability over time.
Press review: the event through the words of the media
The day was widely covered in the media. Several local, regional and national newspapers devoted articles to the stage, helping to tell the story of the value of the initiative and the industrial role of our company. Here is the list of what has been published so far (subject to future changes!):
Legambiente – “Recycling and Recovery of End-of-Life Tires: The Casei Eco-System Facility Among the ‘Ecological Transition Projects’”
The official press release presenting the project and its objectives.
Il Piccolo – “Casei Eco-System Honored by Legambiente”
A detailed look at the visit and the company’s production processes.
ANSA – “The Alessandria Area: The Cradle of Used Tire Recycling”
An article that puts this stage into context within the regional supply chain for recycled rubber.
Alessandria24 – “A Stop at Casei Eco-System in Molino dei Torti”
An in-depth look at the company and the day’s schedule.
EspansioneTV – Content Collection
A multimedia section that brings together articles and television reports on the topic.